Break the (low) code is a succession of short articles which aim to analyse websites and applications built on Bubble.
This week’s target is a B2B web-app called Dropix which helps e-shoppers find products and sell them online.
Have you ever heard of “Drop shipping”, this trend that became viral few years ago ? The concept is quite easy : the retailer (e-merchant) does not hold any product in stock but instead, relies on one or several manufacturers, retailers, or wholesalers to serve their own customers’ purchases. Thus, the retailer doesn’t need to manage their stock and deal with all the constraints related to it. The result ? No more fixed cost, only variable.
However, with the growing number of e-retailers using drop shipping methods, it has become harder and harder for them to stay competitive. That’s why they need to find new ways to be differentiated. This is where Dropix steps in!
Dropix gives its clients access to hundred of thousands of products from the best European wholesalers and connect them to the main online marketplaces (Ebay, Amazon, Cdiscount, …) to help them grow their revenues. Dropix claims to offer up to 70% of margin to its customers when using the solution.
As I already said in Break the Low-Code with Incomee, at Cube, we love automation and Dropix is probably the most automated Bubble app we’ve seen as of today. So let’s take a closer look at it.
On Dropix you can either register as a retailer in order to sell products on marketplaces or as a wholesaler and become a partner.
After signing up as a retailer we land on the catalog of products with a list of featured items and several categories. By browsing a little we discover more than 5000 items listed inside 19 categories including electronics, jewelry and lighting.
About the search engine: we find it intuitive and quite well-optimized in comparaison to the number of data processed. The main subject e-commerce apps should focus on is to optimize data display (ie. the products) so that the user experience always stays smooth. For those who would like to build such app, keep that in mind and try to organize your data by category as much as possible.
After quite some time browsing the catalog looking for a great gift for a colleague, our eyes fall on this “Black Silicone Fairy Child Bracelet”. Luckily, France belongs to the countries where this item can be delivered so we decide to “sell it on our site”.
Now, this is where things become serious : the site asks us to connect our own store. Dropix seems to already handle the connection to 3 main e-commerce solutions (Wizishop, Dropizi and Ebay) and is currently beta testing 4 others (Shopify, Prestashop, Magento and Amazon). We try Wizishop to see what happens.
We are required to enter our credentials, and as soon as it’s done processing, a new tab appears containing our shop information. To be honest, we weren’t expecting this but are pleasantly surprised. The UX is clean and the process is intuitive even though we’d have preferred a more emphasized split between the tabs sections.
Anyway, now that our Wizishop store is connected, it’s time we finally sell our bracelet !
Despite a design that could be enhanced in the future, Dropix is a complex solution full of customer-focused features. Among them, the one that we’d like to highlight here is the affiliate program which brings a great little “extra”.
By generating and sharing their referral link, customers can lower their subscription fees by 50%. Influencers in the e-commerce industry can also benefit from the special affiliate partner program and earn 30% of their referrals’ subscriptions. Note that referral programs are always a good way to create customers loyalty and onboard new ones.
Properly managing an affiliate program requires a good expertise in backend workflows and automation. This is why most of websites usually rely on an on-the-shelf solution to handle affiliation. Even if we know how Bubble eases the development and deployment of new features, we have to recognize the nice execution that has been done here.
This is also what low-code solutions are here for : when you need custom features, you can build them.